Cases

Indian Market Assessment for an Antipsychotic Drug

Challenge

The client was evaluating launching its antipsychotic drug in India. They requested UC to assist them in understanding the market for their antipsychotic drug in India.

Approach

Aside from studying the market for that antipsychotic drug, UC assisted the client in other ways as well:

  • UC developed treatment protocols adopted by Indian psychiatrists with an emphasis on chronic schizophrenia patients.
  • UC studied the price sensitivity of Indian patients to antipsychotic treatments and the perception of Indian physicians of the quality of the antipsychotic drug under study and price sensitivity as per the treatment protocols adopted in India.

Impact

The client obtained a patient flow analysis and current treatment paradigm from UC. The client gained feedback on the drug (under study) from key opinion leaders in key cities in India, and a pricing strategy based on price sensitivity among Indian patients and physicians.