Business Reengineering for a Shipping Company


The client, a shipping company faced the following problems:

  • Absence of clearly defined vision and values
  • Dropping fleet utilisation
  • Absence of purchase and stores procedures
  • Lack of accountability between departments
  • Absence of defined roles and responsibilities at the top management level
  • Unclear reporting relationships
  • Lack of clear job descriptions
  • Inadequate performance measurement systems

Thus, they requested UC to reengineer their business.

Our Approach

UC adopted the following approach to assist in solving the company’s problems:

  • Defined the vision and values and communicated to all employees
  • Redesigned and successfully implemented the following processes
    • Vessel acquisition process
    • Dry docking process
    • Certification process
    • Procurement process
    • Accounting process
  • Developed a Microsoft project based on the dry docking and certification tools for optimum utilisation of the vessels
  • Defined and implemented a team based on the organisation structure with the primary objective of client management and vessel utilisation
  • Assisted the top management in the interviewing, induction and recruitment process for the vacant positions of fleet supervisors, head personnel and administration
  • Created detailed job descriptions for each position in the organisation structure and staffed personnel accordingly
  • Developed a comprehensive performance evaluation system and other policies of leave, travel, conveyance etc. as part of the human resource policy
  • Recommended the scrapping of the existing accounting software
  • Evaluated and selected the new accounting software after clearly defining the functionality requirements


The client implemented the office layout to facilitate effective communication between the key departments and received a short term and long term information technology strategy to support the business.