Cases

Developing a Market Study on the Indian Optic Fiber Industry, for a leading Global Player

Challenge

The client, a leading global supplier of optic fiber and optic fiber cable wanted to review its business in the country and develop an overview of the Indian market in terms of volume, structure, technology and commercial practices in the industry. The client further wanted an in-depth understanding of the competitive landscape for fiber and fiber cable in the country. Thus, it requested UC to develop a market study and also develop a 5 year forecast of the fiber and fiber cable demand in the country.

Our Approach

To develop an Indian market study for optic fibers and optic fiber cable, UC adopted the following approach:

  • Assessed key demand drivers for Optical Fiber Communication (OFC) deployment including cellular backhaul, national long distance, rural connectivity, cable television industry, fiber to the x (FTTx) deployment, utility company deployments etc.
  • Developed a five year market forecast and projected likely, optimistic and pessimistic scenarios
  • Helped the client obtain insights on ways to improve penetration in the market by providing a forecast for key customers in the market, their buying patterns, selection criteria etc.

Impact

The client obtained an assessment of the Indian market for optic fiber and cable, the key demand drivers, and the potential upsides in the market. Conducted extensive primary research by meeting telecom operators, tower manufacturers, tower companies and financial institutions to validate industry evolution scenarios.