Cases

Landscaping the India High Tension Motor Market

Background and Challenge

The client is one of the leaders in the electrical engineering industry. Presently the company is manufacturing transformers, motors and drives. They wanted to landscape the high tension (HT) motor market of India.

Approach and Recommendations

UC landscaped the market, following the following processes:

  • Define the HT motor Industry in India based on frame size, input voltage and power output
  • Estimate the total market of HT motors in India and triangulate the market size figure with sum of the competitors sale
  • Extrapolate the demand based on the expansion plan of the key application industries and understand the demand supply gap in each segment
  • Segment the market based on various machine application, type of motor, frame size and application industry vertical
  • Understand competition on key parameters like production capabilities, focus application segments and the future expansion plans
  • Based on the study, express our view point on the feasibility of entering the HT motor market

Results

The client received details on the market size and the demand supply in each of the segments. UC also gave the client an understanding of the competitions strategy in the market to evaluate the entry decision in the HT motor industry.