Cases

Market Assessment for a Roadside Assistance Provider in India

Challenge

A global roadside assistance provider was keen to evaluate an entry into the roadside assistance market in India based on the evaluation of market attractiveness.

To meet the requirements of the organisation, the client requested UC to conduct a market assessment based on the following parameters:

  • Landscaping the roadside assistance market in India
  • Profiling current players providing roadside assistance
  • Assessing the attractiveness of the organised roadside assistance market
  • Identify potential joint venture/acquisition candidates

Our Approach 

To conduct a market assessment for the client, UC adopted the following approach:

  • Analysed growth and trends in the passenger car market in India
  • Analysed the current roadside assistance providers including the following details -
    • Nature of entities and services provided
    • Infrastructure and geographic coverage
    • Marketing initiatives and future plans
  • Studied structural factors driving roadside assistance in India
  • Studied factors driving organised roadside assistance in India
  • Identified addressable market segments for an organised roadside assistance player
  • Estimated future growth for addressable market segments
  • Identified potential joint venture/ acquisition candidates.

Impact

The client received a detailed understanding of the industry in India. It also obtained a list of potential candidates to partner with, to enter the market.