Cases

Landscaping the Material Handling Equipment Market in India for a Leading Indian Automotive OEM

Challenge

The client’s auto and farm equipment business had a small presence in the material handling segment in the form of the ‘Forklift’ business. The client was interested in assessing the entire ‘Material Handling Industry’ in the country, and developing an understanding of each of the individual segments within the industry with a focus on product segments that primarily comprised of operator driven motorised vehicles that are mobile. The senior leadership requested UC to assist in conducting this research and to provide a perspective on the individual segments of the material handling industry over the next 3-5 years.

Our Approach 

To develop an assessment of the future potential of various segments in the ‘Material Handling Industry’, UC adopted the following approach:

  • Triangulated primary and secondary research to obtain market size and future growth rates by product segment
  • Developed summary snapshots for individual product segments and identified salient macro trends and drivers likely to impact them
  • Assessed customer segments and analysed competitor landscape
  • Developed framework based on quantitative and qualitative parameters to short list attractive segments, based on discussions with client.

Impact

UC delivered a detailed product level insight into the material handling equipment industry in the country.