Developing a Growth Strategy for the Transformer Business of a UAE Company
The client, a global industrial automation, transportation and controls group, wanted to understand the oil and gas industry for one of their new integrated products as well as to design and position the product better for the integration needs of oil and gas players in the Indian and Middle East markets.
To identify future opportunities for the transformer business and for the conglomerate, UC adopted the following approach:
- Developed a perspective on 206 countries (spanning 7 regions) based on macro-economic parameters. 15 countries were then finally selected based on country specific parameters, such as transmission and distribution (T and D) market size, the competition intensity and other internal factors pertaining to the company
- Selected and evaluated 14 segments in the T and D sector, such as distribution and power transformers, circuit breakers, switchgears, conductors etc. Each of the segments was then evaluated on synergy, value-addition, total market size and demand-supply gap in selected countries
- Classified segments/products for manufacturing and trading opportunity
- Recommended an appropriate entry strategy such as foreign direct investment, satellite manufacturing units, and direct export target markets.
The client received a detailed assessment of different markets/ countries, a selection of geographies with attractive potential, and an identification of manufacturing and trading opportunities for each segment/ product.