The client was an international leading provider of premium quality lined pumps, valves and associated spares and services to the chemical, fine chemical and pharmaceutical chemical industries. The client had defined a business plan that depended heavily on entry into the medium-duty segment for fluropolymer-lined pumps and valves, with the target markets being India, China, and the USA. The client requested UC Strategy to ascertain the market size for its products in India to understand whether it would justify setting up a manufacturing facility for the same.
To assess the market for fluropolymer lined pumps and valves in India, UC Strategy adopted the following approach:
- Conduct primary research with several chemical companies, pump/ valve manufacturers, pump/valve dealers to ascertain the market requirement as well as estimate the market size of the fluoropolymer lined pumps and valves industry in India
- Understood the industry dynamics including factors affecting demand and pricing structure
- Understood key product attributes influencing purchasing decision
- Developed a market sizing model for the industry
The client received an in-depth understanding of the industry dynamics such as the dominance of Indian vs. International players, competitive intensity and dominant distribution channels. UC Strategy also provided an estimate of the market size of the industry and an understanding of the shifts taking place in consumer purchasing behavior.