Developing Market Share Gain Strategy for General Aviation MRO

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Client Challenge

The client, a leading Indian MRO, had limited growth in the general aviation MRO business segment. The client wanted to assess the entire gamut of the MRO business dynamics in India and develop an understanding of individual service segments within the industry. The focus was on developing a strategy to gain market share in the aviation MRO market for unscheduled and privately held new and replacement aircraft fleet.

Our Approach

To develop the market share gain strategy across various service segments, UC Strategy adopted the following approach:

  • Conducted in-depth primary research with customers/private owners of unscheduled fleet and MROs serving general aviation segment to study the demand and current supply of service segments
  • Developed summary snapshots for individual service segments assessing the gaps within each and identifying opportunities for the client
  • Defined competitive position of the client with respect to other MRO service providers
  • Conducted workshops with the regional sales teams as well as top management to arrive at a set of recommendations

Our Impact

The client received detailed feedback on various service offerings from a diverse set of operators including its own customers as well as insights from its competitors. An elaborate set of recommendations were also delivered based on UC Strategy’s suggestions and series of workshops conducted with client’s top management.

 

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