Evaluating City Attractiveness and Short Listing Final Cities for Setting-up Knowledge Process Outsourcing (KPO) Campus Sites

Client Challenge

A multinational pharmaceutical company was contemplating setting up a knowledge process outsourcing (KPO) in a city in India. However, it required answers to the following questions:

  • What canvass of cities should be considered for evaluation?
  • How should one take a decision on where to set-up a KPO?
  • What parameters need to be considered for evaluation?

The client requested UC Strategy to evaluate final cities for setting up of KPO campuses.

Our Approach

In order to shortlist cities, UC Strategy used the following approach:

  • Eliminated cities based on religious sensitivity, unionism, occurrence of terrorist attacks/industrial tragedies and arrived at an initial shortlist
  • Defined primary and secondary parameters and assigned weights to the parameters to evaluate the cities (e.g.) –
    • Talent availability and costs (fresh and experienced talent pool, salary index)
    • Quality and attractiveness of life (number of hospitals, malls, 5 star hotels, multiplexes)
    • Infrastructure (water and power availability)
    • Ease and cost of doing business (speed of projects implemented, government policies)
    • Real estate costs
    • Hotspots (salary inflation, demand-supply gap in talent)
    • Geographical connectivity and demographics.

Our Impact      

The client was provided the final list of cities where it was feasible to initiate setting up of KPO campus sites.


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