Client Challenge
The client, a part of a US incorporated MNC and currently, a preferred supplier of many of its product categories in India was one of the leading suppliers of ophthalmic glass in India. The client wanted to formulate a detailed strategic and operating business plan for significant growth of plastic ophthalmic lens in India
Our Approach
To develop a robust strategic business plan for the client encompassing brand, pricing promotion, location, capacity, Channel, sourcing and financial strategy
• Detailed primary research and discussion with ~ 80 respondents from various industry stakeholders
• Investment and financial outlay was prepared for the future business scenario with detailed impact analysis for each scenarios
• Assessed customer segments and analyzed competitor landscape to ascertain market dynamics and value chain in the industry
Our Impact
The client received a complete understanding of the industry, along with the future scenario. It also obtained a well-defined financial plan, organisation structure and implementation plan with acute recommendations based on client’s present strengths and future outlook