Growth Strategy for a Leading Provider of Agri Warehousing and Allied Services in India

Food Consulting

Client Challenge

  • The client was a huge provider of services to manage risks across various stages of agri commodity & inventory handling
  • The top management of the company requested UC STRATEGY to conduct a growth strategy case & define five-year growth plan including:
    • Current and expected size and growth of opportunity
    • Market drivers impacting the business
    • Assessment of competitive landscape and the key success factors for players to succeed in this space

Our Approach

UC Strategy adopted the following approach:

  • In order to build perspective and growth map for a client, we conducted exhaustive desk research and in-depth discussions with approximately 450 respondents geographic locations and a range of industry participants which included WSPs, government officials, farmers, traders, processors, NBFCs, banks, PE firms, regulatory bodies, etc.
  • UC Strategy landscaped the market for client services in India and for six clusters with varied level of client presence
  • Analyzed impact of emerging trends and regulatory developments (e.g. SEBI-FMC merger) on the market
  • Segmented the customers based on various pivots (such as type of business services needed, price preference, size of prize, etc.) to assess implications on their service mix and impact on client business
  • Based on a bottom-up assessment, developed a location model to assess the market opportunity for warehousing and attractiveness of owning warehouses (in place of leasing or franchising)
  • Undertook assessment of regional dynamics: consumption patterns and preferences, pricing variations and differences in overall demand
  • Assessed the player landscape and identified strategic player groupings based on their portfolio of offerings
  • Within each service, category identified potential opportunities to drive growth: product and customer focus

Our Impact

The client received the detailed assessment for market projections and growth, trends, competitive intensity and customer behaviour for HDPE bottles and caps for regulated pharmaceuticals markets

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