The client was evaluating launching its antipsychotic drug in India. They requested UC Strategy to assist them in understanding the market for their antipsychotic drug in India.
Aside from studying the market for that antipsychotic drug, UC Strategy assisted the client in other ways as well:
- UC Strategy developed treatment protocols adopted by Indian psychiatrists with an emphasis on chronic schizophrenia patients.
- UC Strategy studied the price sensitivity of Indian patients to antipsychotic treatments and the perception of Indian physicians of the quality of the antipsychotic drug under study and price sensitivity as per the treatment protocols adopted in India.
The client obtained a patient flow analysis and current treatment paradigm from UC Strategy. The client gained feedback on the drug (under study) from key opinion leaders in key cities in India, and a pricing strategy based on price sensitivity among Indian patients and physicians.