Conducting a Market Landscape of the High Tension Motor Market in India

Automotive Management Consulting

Client Challenge

The client was one of the leaders in the electrical engineering industry and was manufacturing transformers, motors and drives. They requested UC Strategy the market study of the high tension (HT) motor in India.

Our Approach

UC Strategy landscaped the market, following the following processes:

  • Define the HT motor Industry in India based on frame size, input voltage and power output
  • Estimate the total market of HT motors in India and triangulate the market size figure with sum of the competitor’s sale
  • Extrapolate the demand based on the expansion plan of the key application industries and understand the demand-supply gap in each segment
  • Segment the market based on various machine application, type of motor, frame size and application industry vertical
  • Understand competition on key parameters like production capabilities, focus application segments and the future expansion plans
  • Based on the study, express our viewpoint on the feasibility of entering the HT motor market

Our Impact

The client received details on the market size and the demand-supply in each of the segments. UC Strategy also offered the client an understanding of the competitor’s strategy in the market to evaluate the entry decision in the HT motor industry.

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