The client, a leading agribusiness and food company with operations across the globe, was looking to strategically focus on the B2B market in India. The client wanted to understand the market landscape for select products and relevant vegetable oils and fats used across various industries. At the end of the six-week engagement, the client expected UC Strategy to identify, shortlist and prioritise the shortlisted opportunities.
To develop an assessment of the market potential of select products and relevant vegetable oils and fats used across various industries, UC Strategy adopted the following approach:
- Triangulated primary and secondary research to estimate the size/materiality of the opportunity by end-use segment for each product category
- Conducted primary research to understand product needs of different end-use segments, and the buying behavior and criteria across customer segments
- Developed a segment summary for each product/end-use segment
- Created a prioritisation matrix and identified specific opportunities best suited for the client
The client received a detailed understanding on overall B2B market for vegetable oils and fats in India, the attractiveness of each product/end-use segment, and a shortlist of key opportunities that can be addressed by the client