Market Assessment Study on Consumer Finance for a Multinational Bank in India

implementing processes

Client Challenge

The client, one of the largest multinational banks in India requested UC Strategy to assess the consumer finance segment. They requested UC Strategy to help them in the following:

  • Assess the market for the following products
    • Personal Loans
    • Home Equity
    • Sales Finance – for consumer durables and 2 wheelers
  • Competitive benchmarking of the key competitors

Our Approach

 To develop a market assessment study, UC Strategy adopted the following approach:

  • Conducted primary research across 12 cities with over 65 respondents to:
    • Estimate the current market size city wise for each product
    • Validated on the basis of secondary research, primary research insights and competitors’ operations
    • Understand customer dynamics and needs (how they vary across cities)
    • Understand the end use of finance
    • Assess needs of consumers
    • Profiled competition: (Target customer segment, products and services offered, penetration levels, interest rates, credit approval process, risk management system, turnaround process, cost structure, profitability, future expansion plans, positioning)
  •  Estimated future market size, product mix and profitability
  • Assessed the attractiveness of the market on an all India basis, product wise and city wise
  • Defined key success factors

Our Impact

The client received an understanding of the market for its products along with a detailed profile of their key competitors.


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