Conducting Market Assessment Study for SB/XSB Latex in Construction Chemicals Segment in India

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Client Challenge

The client, a leading, well diversified Indian company with a product portfolio that included crop nutrition, crop growth & crop protection; consumer products like adhesives, wood finishes, food polymers; latex such as Vinyl Pyridine, SBR and NBR latex. The client wanted to assess the use of SB and X-SB latex in the construction chemicals industry and the key requirements of the industry in India. The focus was on product segments that primarily consumed of SB and X-SB latex within the construction chemicals space

Our Approach

To develop an assessment of the market for SB and X-SB latex in the “Construction Chemicals Industry”, UC Strategy adopted the following approach:

  • Triangulated primary and secondary research to obtain market size and future growth rates by product segment
  • Developed summary snapshots for individual product segments and identified salient macro trends and drivers likely to impact them and qualitative insights to shortlist critical technical and non-technical parameters to the industry
  • Detailed assessment of the customer segments and analysis of competitor landscape
  • Gauged customer behaviour and pricing dynamics for SB and X-SB latex

Our Impact

The client received a detailed market level insight on the key technical and non-technical parameters for SB and X-SB latex in the country

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