Market Segmentation and Opportunity Assessment of the Bakery Ingredients Industry in India

Agricultural Consulting Services

Client Challenge

The client was the largest producer of largest producers and distributors of fresh yeast, bakery ingredients, flavors and seasoning. The company was targeting a growth of USD 100 Mn over the next 5 years. The top management requested UC Strategy to in 10 weeks conduct market segmentation and opportunity assessment focusing factors such as macro drivers impacting the business, bakery industry landscape and current market size of key segments, competitor landscape

 

Our Approach

To conduct market segmentation and opportunity assessment UC Strategy adopted the following approach

  • Understood Historical data analytics and strategic intent to project historical sales and current market model
  • Figured out macro market drivers impacting business, customer, product and channel segmentation by conducting primary research and secondary research and triangulated the findings to arrive the industry landscape, market drivers, growth trends, segmentation, key business drivers
  • Understood the customers perception and need, channel sourcing and packaging dynamics by conducting primary research across customer segments
  • Ascertained the opportunity areas for the client where they could enter

 

 

Our Impact

At the end of 10 weeks, the client received a detailed understanding of the fresh yeast, bakery ingredients and flavors and seasonings market along with the opportunities areas where they could enter to achieve their target of 100 Mn in the next 5 years

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