In 2017, the Indian Medical Technology (MedTech) market crossed ₹40,000 crores, growing at over 12 per cent every year. Of this, imported products account for about 70 per cent of high-value equipment. The domestic industry mostly focuses on consumables, test kits and lower-value equipment. However, some domestic firms have expanded local manufacturing operations to produce cost effective, medium end medical devices.
UC Strategy works with many Medical Technology clients to assist them in its Indian entry strategy, to define go-to-market strategies, distribution and channel strategies, value segment and mid-tier segment approaches. UC Strategy has also developed and evolved market shaping strategies for cutting edge technologies.