With the ever-increasing competition for market share, developing the right growth strategy is crucial for the success of the company. UC Strategy works closely with clients to help align the product or service with the right customer segment. We provide analysis and perspective on the delicate balance that companies need to maintain between finding the profitable niche segments and addressing the high-volume mass market. Using our industry knowledge, we are able to highlight the addressable market for existing and new products. We also provide effective go-to-market strategies that are easy to execute and provide a competitive advantage to our clients. We provide product/customer strategies to make the entry strategies much more actionable.