The client was part of a large conglomerate that focused predominantly on the liner agency business and was offering other logistics services. However, to tap the growing logistics market and become a significant player, the client requested UC Strategy to identify growth opportunities that it could focus on in the logistics space.
To provide assistance to define the growth strategy, UC Strategy adopted the following approach:
- Formulated a logistics framework (cargo type vis-a-vis value chain) to landscape the logistics space. Identified distinct business segments based on the framework
- Defined a filtration mechanism using parameters like market size, margins, competitive intensity, etc. to identify attractive and unattractive business segments
- Conducted detailed primary research to profile, validate and triangulate findings on business segments
- Conducted a capability assessment of the client and determined strengths of the group that can be leveraged. Based on this assessment, determined addressability of attractive business segments
UC Strategy provided the client a clear road map indicating which business segments to focus on. We delivered a detailed profile of business segments across the logistics landscape and also defined a growth strategy for the client with concrete recommendations on the cargo type, immediate business segments, and long term opportunities and opportunities that require an alliance/ acquisition.