Quantifying the Market Size of Power Back Up Equipment and its Related Power Losses, for a Power Plant Solutions Company

Automotive Management Consulting

Client Challenge

The client, one of the significant suppliers of decentralised power plants for industries, utilities and Internet Printing Protocols (IPP) in India, requested UC Strategy to gain insights on the usage of power back up equipment across customer segments and to quantify the backup equipment related power losses.

Our Approach

To quantify the backup equipment related power losses for the client, UC Strategy selected a mix of cities and segment of customers for evaluation based on parameters such as:

  • Frequency and duration on power outrages
  • High voltage and frequency fluctuations
  • Peak demand requirements
  • Population density and mix of customer segments (residential/commercial/others)
  • Cost of power
  • Power consumption and outage characteristics
  • Back up usage patterns etc.

Through primary and secondary research, UC Strategy gained insights on consumption, tariffs, outage hours, back up usage, ratings, costs, trends, key purchasing criteria, and other parameters. We synthesised findings to determine the back up unit-wise, customer-wise cumulative losses for each city

Our Impact

The client received a quantitative knowledge of landed cost of power and back up equipment related power losses across 22 key cities in India and an in-depth understanding of the perspectives of key stakeholders across cities and segments.