The client was a global med-tech company and a leading supplier of innovative and indispensable high-tech products based on its advanced optics technologies. As part of its related diversification strategy, the client wanted to enter the service provider landscape in the ophthalmic market in India and had identified potential partners for the same. With regards to this, the client wanted to assess market opportunity in the Indian ophthalmic provider space and validate ‘going-in’ hypothesis in specific regions of the country.
To assess and validate the opportunity in the Indian Ophthalmic market, UC Strategy adopted the following approach:
- Triangulated primary and secondary research to assess the market size for the ophthalmic provider landscape in India and its likely growth rates based on the disease burden, insurance penetration, investment trends, other drivers and challenges
- Analyzed the current service provider architecture across locations of study along with their business economics, target demographics and value propositions
- Estimated the market attractiveness of the locations under study and identified constraints and key success factors
- Conducted an arm’s length due diligence of the client’s potential partners’ business plans and highlighted any discrepancies/ areas that need to be probed further
The client received a detailed report on the attractiveness of Indian ophthalmic provider space in India with more emphasis on the locations that were studied along with an arm’s length due diligence of the potential partners’ business plans