30 Years – India’s Strategy Boutique
30 Years – India’s Strategy Boutique

Medical Technology & Healthcare

Project Management Office (PMO) Support for South Indian Hospital Chain

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Client Challenge

The client, a hospital chain in Kerala and the Gulf, received a $200 million USD investment from a private equity buyout firm in 2017. The client engaged UC Strategy to aid in setting up a Project Management Office (PMO) to initiate, track, and bring to completion key strategic initiatives within their investee company (Hospital Chain).

Our Approach

To develop an assessment of market opportunities in the industry and support the establishment of the PMO, UC adopted the following approach:

  • Conducted 60+ face-to-face and telephonic interviews with industry experts, competitors, logistics industry customers, fleet operators, OEMs, and other influencers.
  • Defined a framework for identifying priority segments in logistics for telematics based on:
    • Opportunity size
    • Industry structure
    • Certainty of adoption
    • Complexity and fungibility of the solution
    • Adoption drivers
    • Supply side characteristics
  • Assessed market potential for priority segments through scenario analysis.
  • Assessed current competition product offerings and industry segment focus.
  • Identified customer buying behavior and preferences for priority segments.
  • Benchmarked competition offerings with customer needs and price points.
  • Built logistics industry-wise revenue models for priority logistics segments.

Our Impact

UC provided support for the tasks above and successfully transitioned the responsibilities to an internal strategy person. This setup ensured the hospital chain could efficiently manage and complete strategic initiatives, leveraging insights from market assessments and competitive benchmarks.