Industrial Products & Capital Goods
Strategic Market Expansion for Leading Indian Fastener Manufacturer
Client Challenge
Our client, a prominent fastener manufacturer in India, operates primarily in the renewable energy sector across India, Europe, and North America. They aimed to identify and capitalize on lucrative fastener product opportunities within their operating regions to significantly boost their revenue growth. The goal was to identify, track, and analyse the most attractive fastener prospects in various application segments.
Our Approach
To identify promising fastener product opportunities in key application segments such as railway, infrastructure, general engineering, and automotive (including mining and construction equipment), UC adopted a comprehensive approach:
- Global Market Analysis:
- Conducted an in-depth analysis of the global fastener market by end application segments.
- Sized the fastener market specifically for India, Europe, and North America by end application segments.
- Product Identification:
- Identified prominent standard product categories and value-added products within the selected application segments.
- Analysed the market sizing of these product categories across various application segments, metal types, and prominent sizes.
- Assessed the gross margins of product categories across metal types and key sizes.
- Product Shortlisting:
- Shortlisted 20 key fastener products based on their market size and gross margins.
- Competitive Analysis:
- Performed a detailed competition analysis focusing on financial performance, product offerings, target application segments, and key customers for India, Europe, and North America.
Our Impact
The client received a detailed report identifying and shortlisting key fastener products within the selected application segments. This provided strategic opportunities to significantly impact their revenue growth across India, Europe, and North America.