30 Years – India’s Strategy Boutique
30 Years – India’s Strategy Boutique

Retail & Consumer Products

Market Entry Strategy for Indian Convenience Store Market: Insights and Analysis for a Leading Canadian C-Store Player

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Client Challenge

The client, a leading Canadian convenience store (C-Store) player, sought UC’s assistance to understand the current landscape and outlook of the Indian convenience store market. The objective was to provide comprehensive insights to facilitate the client’s potential entry into the Indian market. The study focused on the following areas:

  • Current size of C-Stores in India
  • Recent trends in the retail space
  • Key Indian and international players and their strategies
  • Geographical spread of C-Stores in India
  • C-Store market and regulation for forecourt stores
  • Profitability of a C-Store player
  • Regulation around opening a C-Store in India for a foreign player (FDI in Retail)

Our Approach

To gather the required data and insights, UC adopted the following approach:

  • Retail Industry Landscape: Analysed the overall retail industry in India in terms of formats, size, and categories.
  • C-Store Definition and Categorization: Defined the size and categories for a retail outlet to qualify as a C-Store.
  • Market Size Estimation: Estimated the number of C-Stores in India through secondary and primary research.
  • Competitive Dynamics: Examined the competition dynamics in terms of size, market share, and profitability.
  • Investment Analysis: Investigated recent investments by key Indian and international players in the retail space.
  • Regulatory Environment: Reviewed recent developments in FDI in retail and assessed their impact on the C-Store market.

Our Impact

The research provided the following key insights:

  • Identified emerging themes and trends in the Indian C-Store market.
  • Detailed analysis of market size, geographical spread, and competitive landscape.
  • Evaluation of profitability and strategic approaches of key players.
  • Comprehensive understanding of regulatory considerations for foreign entrants, including FDI regulations.                                                                                                                                                                                                                                                                                                                                                  These insights enabled the client to make an informed decision regarding their potential entry into the Indian C-Store market, aligning with strategic goals and market opportunities.