Retail & Consumer Products
Entry Evaluation Study for the Indian Baby Personal Care Market
Client Challenge
The client, a leading food company with a presence across India in rice, curries, and ready-to-eat foods, sought to diversify into the Indian baby personal care market. They aimed to evaluate the present and potential market size, scalability, and entry potential for new players specifically in hair care, skin care, and toiletries.
Our Approach
To assess the potential for entry into the Indian baby personal care market, UC adopted the following approach:
- Segmentation and Product Focus:
- Identified relevant segmentation pivots (e.g., demographic, type of channel, manufacturer type) for market assessment.
- Shortlisted key product segments (hair care, skin care, and toiletries) based on penetration, consumption, and present market size.
- Market Analysis:
- Conducted primary and secondary research to triangulate market size and forecast future growth rates for the identified product segments.
- Analyzed the value propositions offered by current players and identified opportunities for differentiation.
- Consumer Insights:
- Assessed brand preferences and drivers of brand preference for key products within target segments.
- Evaluated historical and potential receptivity for new entrants in key product segments.
- Strategic Recommendations:
- Developed a list of potential business models for market entry, considering positioning and success factors.
- Summarized performance metrics for incumbents and new entrants, focusing on market growth drivers.
Our Impact
The client received a comprehensive assessment of the Indian baby personal care market, including potential entry strategies and modes of entry