30 Years – India’s Strategy Boutique
30 Years – India’s Strategy Boutique

Ports & Logistics

Defining a Business Plan - Wine Logistics in South India

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Client Challenge

The client, currently providing relocation services in India and wine storage services in Hong Kong and mainland China, sought to enter the specialty logistics business through the imported wine segment in South India. To achieve this goal, the client approached UC to develop a comprehensive business plan tailored to the wine logistics space.

Our Approach

UC adopted the following approach to develop the business plan and recommendations:

  • Market Understanding:
    • Conducted a thorough assessment of the imported wine market in India, including market sising, top exporting countries, and key market challenges and opportunities.
  • Customer Landscape Analysis:
    • Classified importers into four categories based on their market behavior and importing patterns, enabling a deeper understanding of customer preferences and switching parameters.
  • Market Challenges and Competitor Analysis:
    • Identified market challenges and analysed key competitors based on customer selection criteria, mapping gaps in the market to determine focus areas.
  • Pricing Strategy:
    • Examined market pricing structures and assessed customer price sensitivity to devise a pricing strategy encompassing both premium and standard pricing models.
  • Financial Projections:
    • Estimated CAPEX and OPEX requirements for building infrastructure and providing various service offerings, ensuring optimal profit margins and calculating the payback period for profitable operations.

Our Impact

  • Detailed insights into the imported wine value chain, key stakeholders, and customer segments.
  • Identification of key selection and switching criteria, enabling the client to tailor their offerings to meet customer needs effectively.
  • A comprehensive entry strategy for focus markets and customer segments, including capability assessment, pricing, and positioning strategies.
  • A detailed business plan with financial projections for a 10-year period, outlining expected profit margins, market share, and payback period for the investment.