Crop and Food Science
Shaping the Corn Ecosystem in India
Client Challenge
The client’s leadership team engaged UC to evaluate and understand the corn ecosystem in India. The objective was to assess corn production, consumption, and its end-application industries to identify key growth levers for developing and enhancing the corn ecosystem in the country.
Our Approach
1.Assessment of Corn Market Landscape:
1.Conducted a comprehensive assessment of the corn market landscape, analyzing past and current dynamics such as acreage, production, yield, state-wise production and consumption, hybridization status, and import-export dynamics.
2.Assessment of Key End-Application Industries:
1.Focused on industries with significant corn consumption like poultry feed, animal feed, ethanol, and starch.
2.Evaluated current and future market sizes, total corn consumption by different player types, substitution dynamics, key quality parameters, sourcing practices, and challenges.
3.Emerging Industry Analysis (Silage):
1.Explored the silage industry as a new application for corn.
2.Examined the current market scenario, key states involved, success factors, and strategies to capture the market.
4.Corn Consumption Projections by End-Application Industries:
1.Conducted a detailed analysis of corn production and consumption across different application industries.
2.Utilized current data and future projections to understand the industry’s growth trajectory up to 2030.
3.Identified potential risks of India becoming import-driven without improvements in production and yield.
5.Key Implications and Shaping Opportunities for the Client:
1.Identified shaping opportunities for the client in the corn ecosystem, including focusing on hybrid corn seeds with enhanced yield and adaptability.
2.Explored collaboration opportunities with farmers, Farmer Producer Organizations (FPOs), and industry stakeholders.
3.Suggested public-private partnerships (PPPs) for skill development to drive ecosystem growth.
Our Impact
The client received a final report with an executive summary for each application industry. The comprehensive analysis and identification of shaping opportunities provided valuable insights into the Indian corn market and its stakeholders, enabling the client to strategize effectively for shaping the corn ecosystem in India.