30 Years – India’s Strategy Boutique
30 Years – India’s Strategy Boutique

Go-To-Market Strategy

Strategy Formulation

With the ever-increasing competition for market share, developing the right growth strategy is crucial for the success of the company. UC works closely with clients to help align the product or service with the right customer segment. We provide analysis and perspective on the delicate balance that companies need to maintain between finding the profitable niche segments and addressing the high-volume mass market. Using our industry knowledge, we can highlight the addressable market for existing and new products. We also provide effective go-to-market strategies that are easy to execute and provide competitive advantage to our clients. We provide product / customer strategies to make the entry strategies much more actionable.

UC’s Go-To-Market Strategy aligns products and services with ideal customer segments, ensuring a competitive advantage and market success. We work closely with clients to balance niche and mass market needs, using data and industry expertise to highlight addressable market opportunities. Our strategies are practical and executable, ensuring clients can seamlessly integrate their offerings into the market. We provide end-to-end support, from initial market analysis to actionable go-to-market plans that drive sustained growth.

Our Services

We help you diversify your revenue streams and manage business risks by identifying new market opportunities for you to explore, based on your capabilities and resources. We then help you prepare detailed plans for new ventures and assess their feasibility with a specific focus on implementation planning.

We conduct this service for Private Equity /M&A Firms and for Clients considering strategic partnerships, acquisitions, mergers, or investments as an avenue to growth. We screen and select potential targets for you and assess the strategic and operational fit between both entities, prior to the transaction. Our goal is to help you understand how you can really create value through the proposed partnership and minimize the risk of failure.

With Indian companies always looking for new ways to grow, business diversification has become one of the key strategic decisions facing companies. Diversification into related or unrelated businesses comes with attendant risks. UC works closely with clients to identify opportunities for growth through diversification and highlight potential pitfalls. Our deep understanding of the dynamics of various industries allows us to provide a thorough analysis of the potential opportunities, risks and their mitigation plans. We also provide growth forecasts for the attractiveness of the opportunity, investment required and potential returns on investment. We also define the role of our clients in the value chain in the spaces of diversification.

We offer an in-depth, objective and scenario-based analysis to assess whether the feasibility to enter a market exists.

Our Growth Strategy Practice will assist you in envisioning and defining a strategic direction for your organisation.

UC has been a trusted advisor on a full range of mergers & acquisitions (M&A) and transaction support services. We have end-to-end capabilities, from initial screening to value acceleration to synergy realisation after the acquisition. Our research-driven methodology enables us to conduct thorough commercial due diligence in real time. We tailor each project to specific client needs.
UC provides unmatched expertise throughout the transaction support services life cycle – from initial target acquisition screening and commercial due diligence through post-acquisition integration support to realise synergies of transactions. We help clients identify the true value of an opportunity by combining our meticulous financial analysis with the deep industry knowledge required to understand how the shifting market landscape can impact potential deals.

Across the industries in India, pricing has become an increasingly complex decision, if one were to earn maximum value from the products and services one sells. Our work in this area has helped several clients manage its pricing more intelligently and effectively than practiced earlier to our intervention, resulting in a substantial addition to profit pools.

Pricing in industrial goods has witnessed pressures from customers given that the customers’ unwillingness to pay for a price increase ranges only from being reluctant to being open to a marginal increase in the prices of the goods they buy, regardless of the relationship they enjoy with customers and quality of the goods they buy. This is at a trade off with the increasing cost pressures, especially in basic industrial goods eroding the margins of the suppliers. Such challenges are met by exercising discipline in identifying where the value lies in the eyes of its customers and finding the maximum threshold levels of prices they will be willing to pay. We have built in rigor in our methodology to help clients manage these decisions. Our on-the-ground interviews with participants in the value chain builds into pricing the high probability of its success.

Managing channel is a critical component for sustainable growth. Channel in today’s context not only includes the traditional distributors, but also influencers, alternate channels like e-commerce. UC has vast experience in formulating and implementing channel management strategies for clients across industries. We have defined and implemented comprehensive channel playbook which covers processes from channel partner selection, performance management, business planning and customer allocation, channel partner classification and service levels, channel partner training, lead and customer management, visits and journey planning, reporting and risk management.

Given the vast expanse of India reach becomes a critical success factor for companies to succeed in India. UC assists clients in formulating and executing distribution strategy across industries. We assist in defining the optimal distribution structure across tier1, tier 2 and tier 3 cities, identifying the profile of the distributor and defining the sales organisation structure required to improve distributor productivity. We also support clients in identifying the right distribution partners based on a structured filtration criteria which identifies distributors of the right strategic fit.

As India rapidly emerges into a major market for global businesses, most firms need to explore the Indian business landscape to tap the growing market, or to seek resources. We develop a strategy for Global Clients to enter the Indian market by leveraging our extensive knowledge of the Indian business environment. Our entry strategies set out the possible challenges and the mitigation of these obstacles

With the ever-increasing competition for market share, developing the right growth strategy is crucial for the success of the company. UC works closely with clients to help align the product or service with the right customer segment. We provide analysis and perspective on the delicate balance that companies need to maintain between finding the profitable niche segments and addressing the high-volume mass market. Using our industry knowledge, we are able to highlight the addressable market for existing and new products. We also provide effective go-to-market strategies that are easy to execute and provide competitive advantage to our clients. We provide product / customer strategies to make the entry strategies much more actionable.

We provide customised research that analyses the market for economic conditions, industry-specific trends, and competitor research that affects your market position. Our ability to understand your business strategy and analyze B2B and industrial research, enables us to build a market perspective that can provide you with a competitive edge.

The search for growth and the need to complement capabilities often results in organisations seeking to work with partners around the world. Working with the right partner, however, is critical for success. We help organisations to clearly establish the drivers, objectives and outcomes of a robust partnering strategy. We research the market for suitable and interested partners, seek expressions of interest and assist in shortlisting 2-3 ideal partners, based on clearly defined selection criteria.

With ever increasing competition for a share of the customers’ wallets, developing the right customer strategy is crucial for the success of products. UC works closely with clients to help align the product with the right customer segment.

UC provides analysis and perspective on the delicate balance that companies need to maintain between finding the profitable niche segments and addressing the high volume mass market. Using our deep industry knowledge, we are able to highlight the addressable market for existing and new products. We also provide effective go-to-market strategies that are easy to execute and provide competitive advantage to our clients. We provide product / customer strategies in industries such as ophthalmic lenses, footwear, medical equipment, cables etc.

Case Studies

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